Music on Hold
Music on Hold is a service that allows your customers to listen to information about your company, new products you have for sale, promotions or services you offer while they are on hold. It is a cost effective way to send specific information to your target audience while you have their attention. Let your clients know about bespoke company news on a regular basis with, of course the same principles as being able to promote new products or services. You can schedule it to play different productions at different times of the day, week or even month! You can also choose to provide daily News, Entertainment, Weather and Sport bulletins to entertain your clients in a completely unique way, whilst date stamping your company promotions to create the impression that they are also updated on a daily basis. You can have as many scripts as you’d like and can even schedule them to play at different times of the day or week or month.
How Music On Hold can help you
- Increases average dwell time by 5%
- Increases customer product knowledge whilst waiting
- Over 75% of purchasing decisions are made instore
- On average impulse purchases double Information retention is 37% more than standard print
How you can use it in your company:
- Public information News, weather and local (location specific) information, such as fire exits and travel information
- Internal information Corporate messages, health and safety, news, etc.
- Advertising Either related to the location the signage is in or just using the audience reach of the screens for general advertising. Brand building In-store digital signage to promote the brand and build a brand identity.
- Influencing customer behaviour by directing customers to different areas, increasing the dwell time on the store premises.
- Enhancing customer experience. Applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores.
- Enhancing the environment, with interactive screens (in the floor for example) or with dynamic way finding.
We can provide your business with a tailormade solution. You can create your own script and we’ll put it together for you with your choice of music. There is no need to worry about licensing as all of our music on hold tracks are license free.
Music on Hold is a great opportunity to:
- Target your buying audience
- Give corporate information
- Publicise special offers
- Provide news and upcoming events or company announcements
- Review or sell new and existing products
- Thank customers for their business
Getting Started with your own Music on Hold system
We can offer your business a totally bespoke Music on Hold Package.
To listen to example recordings please click on the PDF image below for examples of voices and styles of music that fits with your corporate image. All you have to do is write the script and we’ll do the rest.
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If your current system does not allow a Music on Hold message don’t worry! We can provide devices from as little as £199.99! Contact us today for more information.
Click here to download our template in order to create your music on hold
Testimonials
“We asked Cobus Communications to do a full audit of our communications setup as we needed the facility to record our calls. They provided excellent advice and we now have a fully integrated telephone system and call recording facility, with the ability to track and monitor all our calls. We switched our lines and calls to Cobus which has provided substantial savings and helped to fund the cost of a new telephone system. We have dealt with Cobus for several years now and always find their service to be excellent.”
JONATHAN HINKS, Managing Director
“Cobus IT provide us with proactive support. They are always on hand if we need help or support and if problems occur we get the response that our business needs contrary to previous maintenance providers we have used. We believe Cobus look out for the best interests of our business and we are pleased to recommend the service they have given us.”
CHERYL JONES, General Manager
