RE: CHANGES TO YOU NGCS & YOUR RESPONSIBILITIES

If you are a provider of a NGCS there are some important changes that we need to make you aware of.

These changes come into effect this summer and will impact any organisation that uses 084x, 087x, 09 or 118 services.

As of this summer you will be required to advertise the cost of calling your non geographic number in a particular fashion so that you do not fall foul of OFCOM, PhonePayPlus and the Advertising Standards Agency.

The cost of calling 084x, 087x (including 0845 and 0870), 09 and 118 numbers will be split into two parts:

• An access charge: This part of the call charge will be set by your callers’ phone company and represents their revenue for making the call.

• A service charge: This is the rest of the call charge and is the amount that is given to your phone company and is onwardly shared with you as applicable. The NGCS number you use determines this and we will advise you of the service charge as soon as it is available to us.

WHAT YOU NEED TO DO:

• Review all your materials and advertising. When the new system comes into effect this summer, companies and organisations that provide services using 084, 087, 09 or 118 numbers will be required to communicate the charges clearly. Wherever you advertise or promote one of these services, you must ensure that your service charge is displayed in a prominent position, and in close proximity to the telephone number, in all cases.

• Check the wording, as an example, a statement along the lines of “Calls will cost 5p per minute plus your telephone company’s Access Charge” is likely to be considered to be compliant – but we recommend you seek individual advice from the Advertising Standards Authority (ASA) at asa.org.uk/industry-advertisers
Your new pricing information must be ready to go in your advertising, promotional material and communications from the point of the change, which is expected to be on the 26th June 2015.

We will be back in touch as soon as we have the service charge bandings from our provider and this will be set for numbers they own, to maintain any revenue share payment you currently enjoy, but in the meantime if you wish to review the changes in more detail there is a very useful website that can be accessed by going to
www.ukcalling.info/industry.

As soon as we receive further details we will be in touch, should you require anything in the meantime please call our experts on 01482 225666 or email enquiries@cobus.co.uk




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