Cobus Communications: A Story of Growth and AchievementOver the years, the Cobus Communications Group has grown into a prominent and well-respected brand in the telecommunications and security sector. With a proven track record of excellence, the company continues to evolve, reaching new heights in performance, innovation, and customer satisfaction.Company PerformanceCobus has demonstrated robust financial performance while operating within a challenging economic climate. The company has solidified its reputation as a leader in its sector that’s driven by a commitment to quality, customer-centric solutions, and constant adaptation to the latest in technological progression. Our continued focus on delivering a superior level of service has resulted in an expanding client base and repeat business.Milestone MomentsOver the past 33-years, Cobus has experienced several key and memorable milestones. From securing prestigious and innovative contracts to expanding our presence in new markets, each step has been pivotal in establishing the company as a trusted name. One of our proudest achievements in recent years is our dynamic expansion into cloud-based telecommunications solutions, positioning us at the forefront of industry innovation and a true leader in our chosen operational areas. Additionally, our declaration to becoming greener by working on new initiatives will see a year-on-year reduction in our carbon-footprint that has underscored our commitment to reducing climate change, while improving health, and sustainability.Significant Internal Promotions &amp; External HiresCobus believes in investing in people. Several key internal promotions have strengthened our leadership team, showcasing the value we place on nurturing talent from within. Notably, Emma Waudby, previously head of Sales &amp; Marketing, was promoted to Operations Director, leading several strategic initiatives that have propelled our operational excellence.Externally, we’ve made significant hires, bringing in top talent to reinforce our growth strategy. Georgina Bishop, who joined Cobus in a new role as Customer Experience Manager, bringing fresh insights to help us further develop our commitment to a positive culture, health and wellbeing, and Marc Hutchinson as the newly appointed Customer Service Manager, who brings a wealth of experience which will help Cobus to penetrate new markets.Major Contracts WonCobus has secured some game-changing contracts that have contributed to our continued success. Most recently, we resigned a long-term contract with Beal Homes, a major player in the house building industry, to provide end-to-end telecommunications, business mobiles, and UCaaS solutions, across their multi-site operation. This achievement not only highlights our capability as a multi-service provider to business organisations of all sizes, and across all sectors, but also underscores the trust that leading brands place in our expertise and delivery.Investments MadeOur success is built on continuous investment in technology and innovation. In recent years, Cobus has made substantial investments in state-of-the-art infrastructure, including upgrading our operational systems and platforms which has allowed us to expand our portfolio of product and service solutions. These investments ensure that we remain ahead of the curve, offering our clients the latest and most secure solutions, while keeping budgets in mind.Future AmbitionsLooking ahead, Cobus is poised for even greater success. Our ambitions are bold as we aim to double our revenue within the next three years by expanding our operational footprint and enhancing our service offerings. We are committed to staying at the cutting edge of technology, ensuring that our clients benefit from the latest innovations in telecommunications and security solutions.Success StoriesBeyond numbers and contracts, Cobus is proud of its role in transforming businesses. Our work with Airkool, an independent family business since 1982, not only provided them with a bespoke telecommunications solution but also resulted in notable increases in their operational efficiency. Additionally, our long-standing partnership with PureTec Fitness,&nbsp;an international leader in high quality home gym equipment, and OceanBlue, who provide haulage and freight across the UK and worldwide via air, road, and sea, has seen them grow and improve their customer experience alongside us, demonstrating the power of collaborative success.&nbsp;Community and Charity engagement&nbsp;The Cobus Foundation has continued to provide support to several local charitable organisations such as Hull4Heroes and HEY Powerchair Football Club, with sponsorship, donations, gifted services, business contacts and acumen. Team members support the local education sector as governors, mentors, and support workers, to ensure that we are helping to shape the workforce and industry leaders of tomorrow.&nbsp;

A Story of Growth and Achievement

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30 years of Cobus

With his company Cobus Communications having recently celebrated 30 years of being in business, Michael Smith spoke to Rick Lyon about the key to success, coping with the impact of Covid, and what the future holdsTalking with Michael Smith in the boardroom at Cobus Communications’ headquarters in Hull, it’s clear he has a lot of time for people.As the owner of the telecoms firm, which recently celebrated 30 years of being in business, he’s obviously a very busy man, for whom time is precious.But he’s in no rush because he believes giving people time is important, not just in business but in life.“I like spending time with people and I like helping them, if I can,” he says. “I think it’s very important.“In business, we always take the time to talk to our customers to find out if we’re meeting their expectations.&nbsp;“We’re constantly talking and listening to our customers and re-evaluating what we do based on what they tell us.“Giving people your time in business is important but it goes beyond that. We all give our time to help a number of causes outside of work because that’s massive for me and for all of us.“I want to help people and I want the rest of the team here to help people.”Taking the time to really listen to people is one of the traits Michael and his 16-strong team share which he says is crucial to their ongoing success.&nbsp;Michael joined the company in 1991, the year of its inception. He brokered a management buyout from the original owner in 2007 and then, in 2013, bought the company outright.As a fully independent business, with no shareholders or investors, Michael has overseen continued growth ever since.Cobus Communications currently has a regular customer base of 500 businesses a month, along with approximately 200 more who contact the team for a specific job.The key to this success, says Michael, is a simple concept but difficult to achieve.&nbsp;“One of the biggest challenges is to attract, recruit and retain quality staff. That’s what we’ve managed to do over the years,” he says.“Everyone has a defined job and knows what that is, and we have very hard-working people here. I also think honesty is very important and we’re all honest people.”That work ethic is an essential quality for anyone in the Cobus Communications team.“The perception by many people is that we’re a much larger organisation than we actually are, and that’s because of what we deliver,” says Michael.“We’ve built the business with blood, sweat and tears, graft and pain.”That building of the business, which supplies, installs and maintains communications platforms and technology systems for businesses of all sizes and sectors, has seen it grow steadily over the last three decades.Covid could have derailed that growth, as it has for so many businesses, but Cobus Communications has come through the other side stronger than before.“There have been very, very difficult times over the years, including the last 18 months,” says Michael.“It’s been tough but we haven’t had it as bad as some. We’ve traded all the way through and, although we’ve had people on part furlough, we haven’t laid anybody off.&nbsp;“During Covid we’ve actually had a six-fold increase in hosted services. It’s been a massive growth area for us.&nbsp;“We can offer a bespoke solution because we’re independent, which is a great strength we have. We’ve got the choice of providing whatever we want to deliver the best, most compatible, tailor-made solutions for our customers.”Despite his and his business’s success to date, Michael is still highly ambitious and wants to achieve even greater things.&nbsp;It won’t involve him selling Cobus Communications though.“I get letters every month asking me to sell, and I put them in the bin,” he says.“I like being here and I want to be here. I like spending time with the people who work here. I enjoy work and I want other people to enjoy work.&nbsp;“We’re looking to expand and grow, and we could do that through acquisition.“Currently, we are quite a lean team and we’re working on a three-year growth strategy alongside other businesses, which involves us coming together and sharing ideas and experiences.”Key to that strategy and growth is Sales and Marketing Manager Emma Waudby. Michael is proud of his whole team, and is keen to stress the part they all play in the success of Cobus Communications, but he reserves special praise for Emma.“Everybody along the way has played their part in shaping this business, in some way,” says Michael. “Emma really is my sidekick though. She’s definitely earned her stripes after being here for five years and she’s very, very important to what we do.”As Michael says, the time he and his team devote to other people goes beyond the workplace and extends to helping a number of causes.He set up the charitable arm of the company, the Cobus Foundation, in 2010 to ensure a greater focus on supporting local charities, community groups and amateur sports teams across Hull and the surrounding area.Its current nominated charity is Hull4Heroes, which it has supported since 2018 with fundraising activities such as parachute jumps from aeroplanes and parasailing down the city’s K2 building.Cobus Communications has also been a big supporter of Paul for Brain Injury, raising money and awareness through a range of events.Michael, who is Chair of Governors at Francis Askew Primary School, says: “I’m very passionate about making a difference. I want us to be able to help people.&nbsp;“For the size we are, we probably do a disproportionate amount of charity and community work, compared to others.&nbsp;“But it’s a massive part of what we are about. We’ve built our company and are continuing to grow – if we can help others along the way, then that’s even better.”<a href="https://www.thehullstory.com/allarticles/michael-smith-cobus-communications">‘We’ve built the business with blood, sweat and tears - now we’re helping others’ — The Hull Story</a>

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&nbsp;Name:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mr Michael SmithJob Title:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Managing DirectorCompany Name:&nbsp;Cobus Communications GroupMy Story:…as I approach my 45th birthday and almost 30-years at the Cobus Communications Group, since leaving school in 1991, I take a look back over the years and reflect on the good [what’s worked out well!], the bad [what’s not worked out quite so well], and the ugly [any mistakes that I’ve made along the way!] both in and outside the workplace!I can clearly remember my first day at work – following my first ever job interview at the age of 16; I started a few days later and was thrown in at the deep end! I already had a keen interest and natural flair for anything electronic and although I didn’t yet appreciate the complexities of business I was quietly [well, maybe not so quiet!] confident about the technology of the day and basically anything with a wire hanging out of it. I was thoroughly excited by the prospect of work and even after my first day not finishing until around 8pm I loved it and could not wait to get stuck into the unknown challenges that laid ahead.&nbsp;Having quickly proved myself to be more than capable and knowledgeable regarding the ‘electronic’ elements of the role I was keen to expand on my skill set and learn more about the other areas of the business so that my value and worth would extend beyond that of the electronics trainee/apprentice that I was at the time. Working long hours and weekends was standard – it was a fledgling company and it needed all the help that it could get in order to establish itself, I remember it being tough, challenging, yet rewarding at the same time – I’ve always liked working and getting stuck-in and never had a problem with Monday mornings as I felt lucky that I was doing something that I enjoyed doing, and I even got paid for it!Outside work I was interested in sports and actually did my work experience at a gym, I was considering a career in the forces and had enquired with a friend about the royal marines before ‘this’ opportunity presented itself. My chosen sport was rugby league that back-in-the day was huge in Hull, I played for HKR and enjoyed the professionalism of playing all over the country and some appearances on Sky TV. I was not the best player as I wasn’t naturally talented, but I was committed to being the best that I could be and had good strength, speed, and fitness that earned me my place in the starting 13.&nbsp; &nbsp;As the years progressed I continued to upskill myself in any and all areas that presented themselves and never let an opportunity pass me by, obviously I attended endless technical training courses that enabled me to carry out my primary job role – whilst striving to achieve nothing less than a 100% distinction at all times. In addition I actively pursued further personal development by attending night school/college and day release to become qualified in business development and leadership, finance and accounts, as well as sales and marketing while not loosing focus on my technical abilities and needs.My interest in rugby and fitness in general, along with my increased social elements, did present themselves as a real challenge as I often struggled to make training and sometimes even missed important games due to work commitments. I really struggled with this as I was totally committed to my work and developing career, but I was also committed to my chosen sport and did not want to miss out or let the team down! Unfortunately, I had to learn that sometimes difficult choices had to be made and quite often this meant missing rugby for work.What initially started off with just the proprietor, supervisor, and myself, had now grown to a capable size and with a positive work ethos, grit and determination, we’d established a decent reputation, customer base, and credibility of a small but more than capable communications company. Over the years I became embedded in all aspects of the business and in 2007 I brokered a management buyout that resulted in me becoming a director and shareholder with the founding proprietor retiring. Fast forward to December 2013 and I completed a total share acquisition to become the sole shareholder and managing director. What followed was compounded year-on-year growth across all departments and business sectors resulting in a strengthened balance sheet and increases in gross profit as well as bottom-line net profit.I’ve learned a lot of skills, and picked up a lot of knowledge over the years, and I’m a strong believer in that there is no substitute for experience but that it still needs to be balanced against academic qualification/formal training. Have I made mistakes along the way? of course I have, but like most, I just don’t like to admit it – but I can say that I strive for excellence and that ‘trainee or MD’ I’ve always judged myself against myself in that if I don’t gain a 100% pass rate I judge me against me, not others. One of the most difficult things in business is that you need to accept, more than accept - you need to embrace, is change because the only constant in life/business is change! You need to assess/plan/do/review and ensure that you are continually aware of the potential changes and other factors that could affect the business performance from an operational and/or financial perspective, ideally reacting before it happens as delays can often mean that it’s then too late to mitigate losses.Once I felt that the business had reached a level of financial security I found myself spending time on other projects such as my charity and community work as I felt both a degree of obligation and a feeling of reward from helping others. I set-up the Cobus Foundation in 2010 and find the support provided to others returns a great feeling of self-worth as its good to give something back to others that have experienced real difficulties and challenges in life and need a helping hand – for the past few years the Foundation has supported Hull4Heroes, amongst others, that help support veterans adjust to civilian life. As a Chair of governors at a local primary school for the past 10 years I’m tasked with providing support via constructive challenge to make sure that the school are accountable and that the children, from all backgrounds and abilities, are given the best possible start in life and the ability to achieve their dreams – and quite possibly become the business leaders of tomorrow.Unfortunately, I often see the youth of today, that I was once - and it really does not seem that long ago, quit far too early in their endeavours of achievement. Unless you have received a significant ‘leg-up’ then it’s going to take a degree of hard work and some personal sacrifice to achieve something that is a bit better than the average. Life doesn’t simply owe anything to anybody – if you want that bit more then you’re going to need to roll up those sleeves and be willing to give more, do that and I promise that over time efforts will be rewarded, as mine were.&nbsp;Be willing to work hard, be disciplined, be patient, be honest with others and yourself, be firm but fair, and remember to give something back …do these things and you’ll give yourself the best possible chance to succeed in work and in life! …good luck.&nbsp;Yours sincerelyMichael SmithManaging DirectorCobus Communications Group

Letter to my younger self

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Cobus Communications Group Wins Commercial Team Impact Award at the 2025 People in Business Awards&nbsp;We are absolutely thrilled to announce that Cobus Communications Group has WON the Commercial Team Impact Award at this year’s Hull and East Yorkshire People in Business Awards (#PIBAwards)! 🏆🎉 This prestigious award recognises the exceptional journey of our newly formed commercial team, made up of talented individuals from a range of different industries, who came together to create something truly special. In a short space of time, this dynamic team has transformed the Cobus culture, elevated the customer experience, and enhanced our product and service offering—all while staying laser-focused on delivering for our incredible customers. From day one, our team has shown what can be achieved through collaboration, commitment, and a shared drive to do things differently. The impact has been tangible—not just in business performance, but in the energy, positivity and passion that now defines our commercial approach. We’re so proud of what this team has accomplished and deeply grateful for the recognition. To have this hard work acknowledged at such a fantastic local celebration of talent and innovation makes it all the more special. To our amazing team—this award is so well deserved. Thank you for everything you do. The future is bright, and the sky is the limit! ✨

PIBA Team Impact Winners